Lukáš Chládek

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Vánoční Výběh V.

Letter V appeared to be the main communicating element for the fifth Christmas Jog. It was inspired by a roman numeral denoting a year of the event and because together with the title (in the Czech language) they created three V’s in a row, V’s were then applied to all quotes, texts, illustrations, icons and also Facebook communication. I simply aimed to emphasise that this is already the fifth event and wanted it to become playful and eventually memorable. It was so addictive that invited people on Facebook started creating V sentences themselves!

Year: 2016
Media: Visual identity
Typeface: Bebas Neue