Lukáš Chládek

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Vánoční Výběh 2015

For the first visual identity for an annual Christmas Jog in my hometown, I created several illustrations in different styles based on Christmas, winter and jogging to show what characterises this day. All mixed up, the illustrations stimulate connection between Christmas, winter, and jogging. Using striking colours the whole identity feels a bit crazy, just like the whole idea. Not everyone goes jogging in winter, especially on Christmas eve, right?

Year: 2015
Media: Event identity
Typeface: Source Code Pro
Video production: Federica D’Urzo