I am a graphic designer from Czech Republic currently living in Netherlands, studying Masters of graphic design there at the St. Joost Academy of Art and Design.
A new company which creates complete drive systems for e-bikes has a logotype inspired by the components inside a drive unit – moving rounded gears and baseplate. All together it reflects the operation of a drive unit supported by turquoise colour; the most common colour for electricity. Thin line illustrations support the idea of the electric current too. The animated logotype was an inspiration for design supplements. It is carried out in a static way and used for typography as well. This execution makes the whole identity striking and very different from its known competitors such as BOSCH or YAMAHA, which were the key factors for this starting company.
Media: Corporate identity